Effective online book descriptions are more than just the words. The internet is a visual medium, much like a magazine. Readers expect content to be presented in a visually interesting way. This means thinking about your description as a web design project, including visual arts elements, like white space, and formatting your text using HTML. Even if you are not a programmer, simple tags for bold, italic, H1, H2 are easy enough for the novice. (If you still need help, use a WYSIWYG HTML generator. Then, cut and paste the results in your Amazon description.)
Here is a book description that needs revision. Notice how the large block of text is unappealing, even daunting. Readers are conditioned to expect efficient content online, smaller chunks of text, and variety.
Giant blocks of text turn readers off
When designing your book descriptions, consider how all the elements of the page will work together…