Tag Archives: promoting a book

The Elusive Value of PR as a Book Marketing Tactic

How To Ebook

by EMILY WENSTROM

The Elusive Value of PR as a Book Marketing Tactic

When I am not being an author, my full-time job is in public relations.

As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

More often than not, these mentions are cumulative:

A reader sees you over here in a magazine.

Then later they see you over there in a newspaper.

Later, her friend mentions your book as one of many on a list of new releases.

And in this way, a person gradually develops a familiarity with you without being able to point to a specific touchpoint for it.

Because of this, I sometimes find myself in the position of having to explain to clients why what I do for them matters.

The same is…

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Are You Expecting Fast Results?

Marketing Christian Books

I recently read the bookMiracles: What They Are, Why They Happen, and How They Can Change Your Life by Eric Metaxas. In this book, Eric tells numerous stories of modern-day miracles.

One story in the book is about a woman who suffered from two autoimmune disorders. She was deathly sick and had to live in almost complete isolation because her body reacted violently to any chemical. She could only eat a handful of foods.

After this woman accepted Christ, a group of people began praying for her healing weekly. After a year or so of doing this, they saw a little improvement, but not much. One member of the group thought they should call in a lady who had a prayer ministry. The lady came and prayed for the sick woman.

This lady did not pray for just one day with her, she prayed for five full days with…

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