One of my hugely informative author profiles. Don’t do this. Author profiles are an essential part of book marketing and promotion. An a…
From my years in publishing, I find many writers expect to have instant success.|
While they may not say it verbally, they show this expectation in other ways. It makes sense since we live in a fast-moving, instant message world. One of the ways I see this expectation is in contract negotiations with new authors. In the details of the contract sometimes writers try and narrow the length of the contract to two or three years. I understand their desire but I often end up explaining that books sometimes take several years to take off and reach the public. At Morgan James Publishing, we’ve had a number of books with modest sales in the beginning, but the author consistently works at marketing and spreading the word about their book. These authors try multiple approaches to reach their audience. Then almost without explanation, their book begins to consistently sell…
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THEMES & TOPICS
The big challenge of book marketing is finding what works for you.
It’s often not just what you do, but how you do it.
The difference between a successful or unsuccessful marketing technique may lie in something incredibly simple.
Like which element of your book you mention.
You do mention your book in all your marketing.
Online, at the very least, you show the title of your book or a picture of the cover.
In person, you also mention the title of your book.
Online, you include a link to your product page.
In person, you pass out a business card—or even better, a bookmark.
But the title of the book may not be enough to really show potential readers if your book really is a good fit for them.
And a lengthy description is too much to give in passing.
What you need is very brief…
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This blog post was originally posted on Become a Successful Author by author Deatri King-Bey on March 13, 2014 via Five Steps to Connecting with Your Niche Market by Barbara Joe Williams.