Tag Archives: content

What is Typesetting and Why Should You Care

Papeair

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You put lots of thought into your book. You consider the content you write and the eye catching cover of your book. What about the typesetting/formatting for your book? Do you think it is important?

Well, it really is!

Typesetting greatly affects the readability of your book. You are probably aware that grammar and spelling errors can distract the reader from the ideas you are trying to convey. Typesetting has a similar effect. The correct typeset will make it easier for the reader to comprehend the text. The wrong typeset will have the reader struggling to make sense of the text.

Readers don’t read individual letters. They read words. More familiar words are more easily recognized and read than unfamiliar ones. When readers read text they alternate between saccades (when the eye jumps from one point to another) and fixed periods. The text can only be comprehended during the fixed…

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What Exactly is Poor Writing?

Quoth The Wordsmith

What Exactly is Poor Writing?Any of you who have editing experience can back me up when I say that it is a very tiring process, especially when the piece you are reviewing is poorly written. And while the perceived quality of writing is subjective, there are a few key indicators that it isn’t just you, that the writing itself is the problem.

Poor writing doesn’t necessarily mean bad spelling and questionable grammar. It can refer to the structure and style as well. When reviewing your work, or that of others, be sure to pay attention to the following things to see if the piece just doesn’t mesh with your preferred style, or if it really does need to be reworked.

Beginnings. Whether it’s a blog post, a short story, or a paragraph of copy, every piece of writing needs to have an opening line at the very least, if not an entire paragraph…

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