By Tonya D. Price
I ask every indie publisher I meet to tell me about their business plan. Most of the authors I talk to admit they don’t have one. Some want to write one, but don’t know where to start. Many believe they don’t need a business plan. But talk to a successful indie publisher and they always have a business plan.
Running a business without a business plan remains one of the biggest mistakes an indie publisher can make. As the indie publishing industry matures, this crucial tool provides a tremendous advantage in a market flooded by self-publishers lacking business experience.
Let’s look at the top three ways a business plan contributes to the success of an indie publishing company:
1. A business plan requires you to decide how you are going to run your company and what you want your company to achieve.
We all have some…
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