Tag Archives: book promotion

Have You Defined Your Purpose?

Marketing Christian Books

Do you find yourself lacking motivation? Do the things that you used to do for your books now seem like a chore? Do you feel like you are pushing uphill most of the time?

Maybe you have lost sight of your purpose. Purpose is the “why” behind what we do. It’s the mission that drives our actions.


As we enter into a new year, revisiting and reviewing your purpose is the starting point for preparing your goals for the coming year. Goals flow from purpose.

For example: If my purpose is “to write so that other’s experience God”, then my goals would center around my own personal time experiencing God, improving my writing skills, and producing articles or books that draw people to God.

Sometimes people confuse purpose and goals. Your purpose is not your goal. Your purpose is the foundation of your work. Your goals (the work you do)…

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Publishing: Making a living writing, promotion, and self-publishing

Nathan Caro Frechette's Ice Cream for Zombies

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Having discussed at length the process of traditional publishing, we now move on to how you can make a good living with your writing. As I mentioned before, it’s very rare to be a huge success publishing. For every Harry Potter, there are hundreds of thousands of other titles which make little to no money. The truth is, only 5% of American writers make their living exclusively from their writing. The writing life might sound very romantic, but in reality (as most of you may well already know), it’s mostly a lot of hard work. Today, we will, most of all, address money. How to manage it, how to maintain a sustainable…

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The Power of Word-of-Mouth

Marketing Christian Books

A few years back, I was lounging around the pool with some ladies from my neighborhood. One of the ladies suggested that we all go to Rita’s. I knew Rita’s was a new establishment about two miles down the street because I had seen the sign. However, I had not paid much attention to it, so I did not know what Ritas’ sold. Upon inquiring, the ladies all began to gush about the Italian Ice Rita’s serves, convincing me that I had to give it a try.


I tried Ritas because of the recommendation from these ladies I knew. Word-of-Mouth is ten times more powerful than advertising. Here is why.

1. It is more persuasive.

It boils down to trust. Which do you trust more: an advertisement or someone you know who has tried the product or read the book? You trust your friend, co-worker, or neighbor more. We know…

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Amazon is Not a Distributor

Marketing Christian Books

Last week I had the death flu. As I lay in my bed for four days in a cough-raked body in a fever-induced state of mind, I began to ponder the important questions. Questions like “When will ISIS be stopped?” and “How far will the Chinese economy fall and what impact will that have on economies around the World?” Then came the question, “Why do so many self-published authors think that Amazon is a distributor?” With that my brain said, “There’s a blog post,” and I knew I was on the road to recovery.


Does Walmart buy books from Target to sell in their stores? Does Lifeway buy books from Family Christian to sell in their stores? Of course not. If one retailer bought product from another retailer, they would not make any money and would go under.

If you asked bookstore owners and managers who their biggest competitor is…

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