Tag Archives: book marketing

5 Ways to Create an Effective Author Website

Blue-Collar Bookworm

The inflexible reality of the self-publishing boom is that author websites are everywhere. Whether you’re publishing through traditional channels or independently launching your book as the flagship product of a one-person press, you need a website that immediately grabs the casual visitor’s attention—in a good way. Your author website can either mark you as an amateur or exude a clever, market-savvy professionalism that sets you apart from the pack. To ensure the latter effect, follow these five guiding principles.

  1. Match your design to your content. Dayglo color schemes and an author photo that’s been redubbed in pop-art style could work well if your books are gonzo coming-of-age stories, or even social commentary in the breathless style of Tom Wolfe. If your work is literary and your style mostly restrained, a minimalist theme does you justice. If you’re not certain about the impression a given design leaves, test-market it: ask friends…

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The Elusive Value of PR as a Book Marketing Tactic

How To Ebook

by EMILY WENSTROM

The Elusive Value of PR as a Book Marketing Tactic

When I am not being an author, my full-time job is in public relations.

As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

More often than not, these mentions are cumulative:

A reader sees you over here in a magazine.

Then later they see you over there in a newspaper.

Later, her friend mentions your book as one of many on a list of new releases.

And in this way, a person gradually develops a familiarity with you without being able to point to a specific touchpoint for it.

Because of this, I sometimes find myself in the position of having to explain to clients why what I do for them matters.

The same is…

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Are You Expecting Fast Results?

Marketing Christian Books

I recently read the bookMiracles: What They Are, Why They Happen, and How They Can Change Your Life by Eric Metaxas. In this book, Eric tells numerous stories of modern-day miracles.

One story in the book is about a woman who suffered from two autoimmune disorders. She was deathly sick and had to live in almost complete isolation because her body reacted violently to any chemical. She could only eat a handful of foods.

After this woman accepted Christ, a group of people began praying for her healing weekly. After a year or so of doing this, they saw a little improvement, but not much. One member of the group thought they should call in a lady who had a prayer ministry. The lady came and prayed for the sick woman.

This lady did not pray for just one day with her, she prayed for five full days with…

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Your Five-Minute Guide to Pricing Your Self-Published Book…

Chris The Story Reading Ape's Blog

By Fred Johnson on The Book Designer site:

There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?

It’s certainly a tricky question. The history of self-publishing is littered with tragic tales of overpriced and underpriced books falling at the wayside as stingy or sceptical crowds pass them by. It’s one of the most common mistakes self-publishing writers make.

What’s the Problem?

Pricing your book isn’t a one-size-fits-all kind of deal. It depends on what you’ve written, how long your book is, how established you are as a writer, and any recognition, reviews, or awards you or your work have amassed. The quality of the cover, formatting, and design will also play an important role. Before you think about pricing your book, look over these tips…

Guide to Pricing Your Self-Published Book

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3 Ideas for a Successful Book Launch by Kristen Hogrefe

Sandra Ardoin @SandraArdoin

A myriad of writing resources talk about honing the craft, but fewer address how to prepare for a book launch. No matter our publishing path, the industry expects us writers to play a leading role in spreading the word about our books.

Join Kristen Hogrefe on the Seriously Write blog as she provides three tips for launching your new book. While you’re there, share your experience. 

SeriouslyWrite

Do you have any tips to add for launching a book into the marketplace?

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How to Build an Author Page on Amazon.co.jp

Don’t worry. You don’t need to speak Japanese to understand Stevie’s instructions.

Stevie Turner, Indie Author.

How’s your Japanese?  Mine is a little rusty, and because I sell a few books on Amazon.jp every week I thought I’d set up my author page. To save you the arse-ache of what I’ve had to go through to set mine up, here’s an easier way of doing it than toiling backwards and forwards from Amazon.jp to Google Translate:

1. Sign-in to your Author Central Account at: http://authorcentral.amazon.co.jp  I did set my account up a couple of years ago, but never got around to making an author page.  If you haven’t registered with Amazon.jp, they’ll need to confirm your email address first before they accept you.
2. Once registered, click the “本” (Books) tab on the top of the page.
3. Your books are displayed under “外国語の本” (Foreign Language Books).
4. Click the “さらに本を追加する” (Add more books) button near the top of the Books tab page. This will automatically…

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The Value of Consistent Book Marketing

How To Ebook

From my years in publishing, I find many writers expect to have instant success.|

While they may not say it verbally, they show this expectation in other ways. It makes sense since we live in a fast-moving, instant message world. One of the ways I see this expectation is in contract negotiations with new authors. In the details of the contract sometimes writers try and narrow the length of the contract to two or three years. I understand their desire but I often end up explaining that books sometimes take several years to take off and reach the public. At Morgan James Publishing, we’ve had a number of books with modest sales in the beginning, but the author consistently works at marketing and spreading the word about their book. These authors try multiple approaches to reach their audience. Then almost without explanation, their book begins to consistently sell…

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