Tag Archives: book business

Sacha Black

find your audienceLast week I talked through the first five of nine ways you as authors can use to find your readers.

These were all lessons I’d learnt from a pile of marketing books I’d read over the last month. The post was too long to have it all in one blog, so here are the second half of the ‘ways’.

The first five ways included:

  • Defining your audience
  • Connecting in a meaningful way
  • Strategising your social media usage
  • Being your own fan
  • Advertising

You can see the details of those ways here.

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Print Books Having Good Finish to Solid Year

BCNN1 WP

Print Books

The book business looks ready to mark a second consecutive year of unit growth in print books. Unit sales of print books were up 2.8% through the week ended December 20, 2015 compared to the same period in 2014 at outlets that report to Nielsen BookScan with just under 626 million unit sold. The gain in 2015 follows a 2.4% increase in unit sales in 2014.

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