Tag Archives: book blurbs

4 Phrases That Sell More Books

readers+writers journal

4 tips for improving book descriptionsStudy Reveals the Elements of Book Descriptions that Sell More Books

Discount eBook newsletter giant Book Bub recently conducted A/B testing for several elements of book descriptions, with the intent of finding out which words sell more books. The testing was conducted by sending two different descriptions of the same book to their newsletter subscribers, and then seeing which description received the most clicks from potential readers. Clicks, in this case, mean interest in a particular book.

The results are revealing – and useful for book descriptions, press releases, blurbs and even book trailers and social media posts about your book. The variables that caused the biggest change in click rates among potential readers who receive the  discounted books newsletter are highlighted below.

Book Description Factors That Matter

quotation marks1. Blurbs Should Quote People, not Publications. Those short quotes on the front of your book (“The Best Beach Read of 2015!”) should be from a…

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Dos and Don’ts on Writing a Book Blurb

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: Rightreading.com

The inspiration for this post came from a little gem I found on the Passive Guy’s Newsletter (if you aren’t already a subscriber, what are you waiting for? It’s free!). After some heavy editing, it ended up as this post.

The original post came from the Self Publishing Review, if you wish to see it in its entirety.

Writing a Book Blurb

By far, the weakest part of many self-published books is the synopsis*. Writing a decent blurb is an art form totally separate from writing a book.

Authors, myself included, often feel this is their least favorite part of the process. It can make you feel icky writing superlatives about your own book. At the same time, too many superlatives can literally be icky (“A work of genius” comes to mind). A good blurb needs to strike a balance between being informative, but not too informative, salesy, but not…

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