Book Marketing: Creating Your Author Press Kit
This site focuses a lot on online promotion, but PR and traditional media can still be a great way to get name recognition in the market. Having a press kit is a great way to prepare yourself for a foray into that style of marketing and in today’s post, Tolulope Popoola explains more about it.
As a new author and publisher, I had to learn the ropes about publishing and book publicity pretty quickly. Of course websites and blogs like The Creative Penn and The Book Designer have been a tremendous help.
While doing research just before my novel was published, I came across the “press kit” and its usefulness when contacting people in the media for publicity. And since I started promoting the novel, it’s been a great…
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