Tag Archives: author platform

The Importance of Finding Your Niche

Marketing Christian Books

I recently spoke with a new Member of Christian Small Publishers Association (CSPA) who has produced a book on forgiveness. We were speaking of the importance of knowing who the target audience is for his book.

This gentleman told me that all Christians were his audience. After all, every Christian needs to forgive since it is commanded in the Bible.

I wholeheartedly agree. Every Christian does need to forgive. However, not every Christian currently needs information or help with forgiveness and some are not yet ready to entertain the idea of forgiving. Additionally, this author’s voice will not resonate with everyone.

As more and more books are published, competition escalates. For example, doing a search of “forgiveness” in books on Amazon reveals 31,399 results. That is a lot of books on forgiveness that Christians have to choose from.

How does this author compete with 31,399 other titles on forgiveness? He…

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How To Treat Your Writing Like A Business

Darla G. Denton

How To Treat Your Writing Like a Business

Writing is a magical journey that can lead us down paths of frustration, enlightenment and financial success…. Among other things.

If you’re like me then you love to write but you’re ready to take your writing from “Hobby” to “Career”.

Here is how to do it.

Step 1: Think about what you want to write.

It all starts with an idea.

  • What do you want to write about?
  • Do you want to do fiction or non-fiction?
  • What genre do you enjoy writing the most?

If your goal is writing romance you need to settle into a genre to have the best chance of understanding what guidelines need to be met while writing your story. Also, if you continually produce work within the same genre you will gain a fan reader base faster.

Once you figure out what you want to write, think about who you want to be as a…

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