Tag Archives: audience

Sacha Black

find your audienceLast week I talked through the first five of nine ways you as authors can use to find your readers.

These were all lessons I’d learnt from a pile of marketing books I’d read over the last month. The post was too long to have it all in one blog, so here are the second half of the ‘ways’.

The first five ways included:

  • Defining your audience
  • Connecting in a meaningful way
  • Strategising your social media usage
  • Being your own fan
  • Advertising

You can see the details of those ways here.

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The Power of Word-of-Mouth

Marketing Christian Books

A few years back, I was lounging around the pool with some ladies from my neighborhood. One of the ladies suggested that we all go to Rita’s. I knew Rita’s was a new establishment about two miles down the street because I had seen the sign. However, I had not paid much attention to it, so I did not know what Ritas’ sold. Upon inquiring, the ladies all began to gush about the Italian Ice Rita’s serves, convincing me that I had to give it a try.

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I tried Ritas because of the recommendation from these ladies I knew. Word-of-Mouth is ten times more powerful than advertising. Here is why.

1. It is more persuasive.

It boils down to trust. Which do you trust more: an advertisement or someone you know who has tried the product or read the book? You trust your friend, co-worker, or neighbor more. We know…

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Writing Tip: Know Your Target Audience

Creative Talents Unleashed

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Writing Tip: Know Your Target Audience

Everything we write has a target audience. Some writers are dedicated to a particular group of people, such as young adults, and others are focused on an audience with a particular interest, such as historical fiction. Audiences can be based on age, gender, race, religion, country, social class, interest and many other things. When we write, we should think about our target audience and what they would like to read.

For example, you wouldn’t include a graphic sex scene in a piece of fiction aimed at teenagers (leave that for a adult fiction!). You also don’t want to include explicit language. Equally, if you’re writing a poem about love, you main audience probably isn’t going to be middle-aged men (though I’m sure some of you really enjoy a good love sonnet if you’re perfectly honest). When you choose the language to include in…

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The Writing Paradigm, The Story-Mind, And The Fallacy Behind Asking “Who Is My Reader?”

Sandra Chmara Editing & Writing

Little by little, as narrative has transitioned from a means of interpreting human experience to one of interpreting personal experience, and from expression to self-expression, we have lost our focus on story as a means of connection with others.

So let’s start with this: writing is to storytelling what talking is to conversation. Writing is a monologue. Storytelling is a dialogue. You can talk at someone without ever being in a conversation with them. Unfortunately, more and more writers simply write at readers.

Great writers are great storytellers, and they know they’re in a kind of conversation with readers.

So what’s the problem?

Well, it’s the writing paradigm that we’ve all bought into which creates a natural barrier between writers and readers. Right now the process of story production such as it is begins with an idea, continues with extrapolating that idea to the writer’s satisfaction, and ends with a completed manuscript.

After…

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