Category Archives: Marketing

7 Ways to Boost Your Book Sales

A Writer's Path

by Annmarie McQueen

In my last post, I looked at how to prepare yourself for self-publishing. This time I’ll be focusing on what to do once your book is already out there, and how to increase your sales revenue. Here are my top tips for marketing your novel on Amazon:

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12 Things Authors Must Do To Promote A Book Successfully

How To Ebook

12 Things Authors Must Do To Promote A Book Successfully

Authors who look to conduct a successful book publicity campaign, need to do a lot of things correctly.  Here are 12 steps they must take to even have a chance at raising their brand, increasing book sales, and effectively spreading a positive message:

  1. Make a plan for PR, at least six months before the book is scheduled to be published.To go without a plan is a blueprint for abject failure.
  1. Get a good website up — one with functionality and clean design – at least five months prior to pub date.Your site is your calling card and the best way to showcase who you are, what your book is about, and how to get in touch with you.
  1. Establish your social media accounts today if you haven’t already done so.Determine which ones you want to be on — Facebook, You Tube…

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How to Get a Book Club to Review Your Book

In the digital age of Kindles and other e-readers, you might think that book clubs have gone the way of any other non-virtual interaction. I can personally assure you that you are wrong…Pistils was selected by at least two book clubs (that I know of) as a featured read. Considering it was our first venture […]

via How to Get a Book Club to Pick You! — Twintype Books LLC

Why You Need an Author Profile – And Where to Post It

One of my hugely informative author profiles. Don’t do this. Author profiles are an essential part of book marketing and promotion. An a…

Source: Why You Need an Author Profile – And Where to Post It

Publishing a Book – How to Arrange a Blog Tour

Mandi Lynn: Author & YouTube Personality

A few weeks ago we talked about how to host a book launch so by popular request, today we’ll be talking about how to arrange a blog tour. By the end of this blog post you’ll know why your book needs a blog tour, how you should arrange it, and how you make sure everyone knows about it.

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How to create a book publicity tip sheet

How To Ebook

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

What’s a tip sheet?

read more; https://buildbookbuzz.com/how-to-create-a-book-publicity-tip-sheet/

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Book Fairs: Are They Worth It for Indie Authors?

Chris The Story Reading Ape's Blog

By Erica Verrillo  on Publishing … and Other Forms of Insanity Site:

Large international book fairs, such as Frankfurt and Bologna, are where industry professionals meet to buy and sell rights, arrange for subsidiary rights, such as film and games, and scope out what’s hot in the literary market.

Can self-published authors set up a table at international book fairs? Technically, no. But in 2013, Tina Seskis formed a shell publishing company (hers was the only published book on the list), and exhibited at Frankfurt. She ended up nabbing a $500,000 deal with HarperCollins.

In general, setting up a shell company is frowned upon, and venues are tightening up their restrictions. But you can still exhibit if you have self-published. Combined Book Exhibit offers self-publishers the opportunity to showcase their books (print or ebook) and/or advertise it for a few hundred, rather than a few thousand dollars. There is an…

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37 Top Book Awards for Authors in 2017

The Book Publicist

Book Awards for Authors

Enter Book Award Contests and Become an Award Winning Author in 2017!

By Scott Lorenz

Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

You win awards you sell more products.  Jeff Bezos, CEO Amazon

Jeff Bezos at the 2016 Code Conference Jeff Bezos at the 2016 Code Conference (Photo news.techniblogic.com

Recently a business book client won a major award which caused CNN to reach out to request the book.

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