Category Archives: Marketing

How to Get a Book Club to Review Your Book

In the digital age of Kindles and other e-readers, you might think that book clubs have gone the way of any other non-virtual interaction. I can personally assure you that you are wrong…Pistils was selected by at least two book clubs (that I know of) as a featured read. Considering it was our first venture […]

via How to Get a Book Club to Pick You! — Twintype Books LLC


Why You Need an Author Profile – And Where to Post It

One of my hugely informative author profiles. Don’t do this. Author profiles are an essential part of book marketing and promotion. An a…

Source: Why You Need an Author Profile – And Where to Post It

Publishing a Book – How to Arrange a Blog Tour

Mandi Lynn: Author & YouTube Personality

A few weeks ago we talked about how to host a book launch so by popular request, today we’ll be talking about how to arrange a blog tour. By the end of this blog post you’ll know why your book needs a blog tour, how you should arrange it, and how you make sure everyone knows about it.

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How to create a book publicity tip sheet

How To Ebook

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

What’s a tip sheet?

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Book Fairs: Are They Worth It for Indie Authors?

Chris The Story Reading Ape's Blog

By Erica Verrillo  on Publishing … and Other Forms of Insanity Site:

Large international book fairs, such as Frankfurt and Bologna, are where industry professionals meet to buy and sell rights, arrange for subsidiary rights, such as film and games, and scope out what’s hot in the literary market.

Can self-published authors set up a table at international book fairs? Technically, no. But in 2013, Tina Seskis formed a shell publishing company (hers was the only published book on the list), and exhibited at Frankfurt. She ended up nabbing a $500,000 deal with HarperCollins.

In general, setting up a shell company is frowned upon, and venues are tightening up their restrictions. But you can still exhibit if you have self-published. Combined Book Exhibit offers self-publishers the opportunity to showcase their books (print or ebook) and/or advertise it for a few hundred, rather than a few thousand dollars. There is an…

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37 Top Book Awards for Authors in 2017

The Book Publicist

Book Awards for Authors

Enter Book Award Contests and Become an Award Winning Author in 2017!

By Scott Lorenz

Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

You win awards you sell more products.  Jeff Bezos, CEO Amazon

Jeff Bezos at the 2016 Code Conference Jeff Bezos at the 2016 Code Conference (Photo

Recently a business book client won a major award which caused CNN to reach out to request the book.

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Awards For Indie Authors: The Truth

Source: Awards For Indie Authors: The Truth


Should You Publish a Second Edition…

Chris The Story Reading Ape's Blog

by Stephanie Chandler  on Nonfiction Authors Association Site:

The phrase “now in its second edition” would sound pretty great next to your nonfiction book title, wouldn’t it?

Traditional publishers might suggest a second edition if the first one sells well or if the content changes regularly. Indie authors can decide for themselves when the time is right to do a second, third, or fourth edition of their books.

I recently published a second edition of my book Subscription Marketing. Just over two years had passed since the first publication, but the Subscription Economy moves quickly. Stuff that seemed fresh in 2015 now looked stale. And my opinions have become stronger as I’ve spoken with people after the first edition.

So I took the plunge and updated the book. Along the way, I picked up a few pointers about doing a second edition. Here are the pros and cons, questions to…

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5 Ways to Create an Effective Author Website

Blue-Collar Bookworm

The inflexible reality of the self-publishing boom is that author websites are everywhere. Whether you’re publishing through traditional channels or independently launching your book as the flagship product of a one-person press, you need a website that immediately grabs the casual visitor’s attention—in a good way. Your author website can either mark you as an amateur or exude a clever, market-savvy professionalism that sets you apart from the pack. To ensure the latter effect, follow these five guiding principles.

  1. Match your design to your content. Dayglo color schemes and an author photo that’s been redubbed in pop-art style could work well if your books are gonzo coming-of-age stories, or even social commentary in the breathless style of Tom Wolfe. If your work is literary and your style mostly restrained, a minimalist theme does you justice. If you’re not certain about the impression a given design leaves, test-market it: ask friends…

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