Category Archives: Marketing

37 Top Book Awards for Authors in 2017

The Book Publicist

Book Awards for Authors

Enter Book Award Contests and Become an Award Winning Author in 2017!

By Scott Lorenz

Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

You win awards you sell more products.  Jeff Bezos, CEO Amazon

Jeff Bezos at the 2016 Code Conference Jeff Bezos at the 2016 Code Conference (Photo news.techniblogic.com

Recently a business book client won a major award which caused CNN to reach out to request the book.

View original post 1,673 more words

Advertisements

Should You Publish a Second Edition…

Chris The Story Reading Ape's Blog

by Stephanie Chandler  on Nonfiction Authors Association Site:

The phrase “now in its second edition” would sound pretty great next to your nonfiction book title, wouldn’t it?

Traditional publishers might suggest a second edition if the first one sells well or if the content changes regularly. Indie authors can decide for themselves when the time is right to do a second, third, or fourth edition of their books.

I recently published a second edition of my book Subscription Marketing. Just over two years had passed since the first publication, but the Subscription Economy moves quickly. Stuff that seemed fresh in 2015 now looked stale. And my opinions have become stronger as I’ve spoken with people after the first edition.

So I took the plunge and updated the book. Along the way, I picked up a few pointers about doing a second edition. Here are the pros and cons, questions to…

View original post 20 more words

5 Ways to Create an Effective Author Website

Blue-Collar Bookworm

The inflexible reality of the self-publishing boom is that author websites are everywhere. Whether you’re publishing through traditional channels or independently launching your book as the flagship product of a one-person press, you need a website that immediately grabs the casual visitor’s attention—in a good way. Your author website can either mark you as an amateur or exude a clever, market-savvy professionalism that sets you apart from the pack. To ensure the latter effect, follow these five guiding principles.

  1. Match your design to your content. Dayglo color schemes and an author photo that’s been redubbed in pop-art style could work well if your books are gonzo coming-of-age stories, or even social commentary in the breathless style of Tom Wolfe. If your work is literary and your style mostly restrained, a minimalist theme does you justice. If you’re not certain about the impression a given design leaves, test-market it: ask friends…

View original post 681 more words

The Elusive Value of PR as a Book Marketing Tactic

How To Ebook

by EMILY WENSTROM

The Elusive Value of PR as a Book Marketing Tactic

When I am not being an author, my full-time job is in public relations.

As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

More often than not, these mentions are cumulative:

A reader sees you over here in a magazine.

Then later they see you over there in a newspaper.

Later, her friend mentions your book as one of many on a list of new releases.

And in this way, a person gradually develops a familiarity with you without being able to point to a specific touchpoint for it.

Because of this, I sometimes find myself in the position of having to explain to clients why what I do for them matters.

The same is…

View original post 16 more words

Are You Expecting Fast Results?

Marketing Christian Books

I recently read the bookMiracles: What They Are, Why They Happen, and How They Can Change Your Life by Eric Metaxas. In this book, Eric tells numerous stories of modern-day miracles.

One story in the book is about a woman who suffered from two autoimmune disorders. She was deathly sick and had to live in almost complete isolation because her body reacted violently to any chemical. She could only eat a handful of foods.

After this woman accepted Christ, a group of people began praying for her healing weekly. After a year or so of doing this, they saw a little improvement, but not much. One member of the group thought they should call in a lady who had a prayer ministry. The lady came and prayed for the sick woman.

This lady did not pray for just one day with her, she prayed for five full days with…

View original post 412 more words

Your Five-Minute Guide to Pricing Your Self-Published Book…

Chris The Story Reading Ape's Blog

By Fred Johnson on The Book Designer site:

There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?

It’s certainly a tricky question. The history of self-publishing is littered with tragic tales of overpriced and underpriced books falling at the wayside as stingy or sceptical crowds pass them by. It’s one of the most common mistakes self-publishing writers make.

What’s the Problem?

Pricing your book isn’t a one-size-fits-all kind of deal. It depends on what you’ve written, how long your book is, how established you are as a writer, and any recognition, reviews, or awards you or your work have amassed. The quality of the cover, formatting, and design will also play an important role. Before you think about pricing your book, look over these tips…

Guide to Pricing Your Self-Published Book

View original post

3 Ideas for a Successful Book Launch by Kristen Hogrefe

Sandra Ardoin @SandraArdoin

A myriad of writing resources talk about honing the craft, but fewer address how to prepare for a book launch. No matter our publishing path, the industry expects us writers to play a leading role in spreading the word about our books.

Join Kristen Hogrefe on the Seriously Write blog as she provides three tips for launching your new book. While you’re there, share your experience. 

SeriouslyWrite

Do you have any tips to add for launching a book into the marketplace?

View original post