Category Archives: Marketing

3 Ideas for a Successful Book Launch by Kristen Hogrefe

Sandra Ardoin @SandraArdoin

A myriad of writing resources talk about honing the craft, but fewer address how to prepare for a book launch. No matter our publishing path, the industry expects us writers to play a leading role in spreading the word about our books.

Join Kristen Hogrefe on the Seriously Write blog as she provides three tips for launching your new book. While you’re there, share your experience. 

SeriouslyWrite

Do you have any tips to add for launching a book into the marketplace?

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How to Build an Author Page on Amazon.co.jp

Don’t worry. You don’t need to speak Japanese to understand Stevie’s instructions.

Stevie Turner, Indie Author.

How’s your Japanese?  Mine is a little rusty, and because I sell a few books on Amazon.jp every week I thought I’d set up my author page. To save you the arse-ache of what I’ve had to go through to set mine up, here’s an easier way of doing it than toiling backwards and forwards from Amazon.jp to Google Translate:

1. Sign-in to your Author Central Account at: http://authorcentral.amazon.co.jp  I did set my account up a couple of years ago, but never got around to making an author page.  If you haven’t registered with Amazon.jp, they’ll need to confirm your email address first before they accept you.
2. Once registered, click the “本” (Books) tab on the top of the page.
3. Your books are displayed under “外国語の本” (Foreign Language Books).
4. Click the “さらに本を追加する” (Add more books) button near the top of the Books tab page. This will automatically…

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The Value of Consistent Book Marketing

How To Ebook

From my years in publishing, I find many writers expect to have instant success.|

While they may not say it verbally, they show this expectation in other ways. It makes sense since we live in a fast-moving, instant message world. One of the ways I see this expectation is in contract negotiations with new authors. In the details of the contract sometimes writers try and narrow the length of the contract to two or three years. I understand their desire but I often end up explaining that books sometimes take several years to take off and reach the public. At Morgan James Publishing, we’ve had a number of books with modest sales in the beginning, but the author consistently works at marketing and spreading the word about their book. These authors try multiple approaches to reach their audience. Then almost without explanation, their book begins to consistently sell…

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Things to Remember when Seeking Book Reviews

Pearls Before Swine

Craft a Professional Email

There’s a lot that goes into what it means to be professional so I won’t linger, but you don’t have to have worked in corporate to understand it. In today’s world, you don’t have to be anyone special to get tons of emails. With Social Media, everyone practically has one as it is needed for most social media platforms. In short, we all get them and we all scan and then delete them. To increase your chance of getting your email noticed, be sure your email is first professional.

Don’ts:

  • Don’t use a blanket “To Whom it May Concern” or “Dear Blogger” or “Dear Book Blogger” or worse “Hey”
  • Don’t talk about how good the book is.
  • Don’t abbreviate words. This isn’t a text message. This is a professional business correspondence. (no IKR, THUR, THO, etc.)
  • Don’t attach your book(s) to the email. You don’t…

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Have You Written a Memoir?

Marketing Christian Books

Memoirs are a growing genre in publishing. This category has grown steadily over the past few years for the Christian Small Publisher Book of the year award (now the Christian Indie Awards). About 10% of the books nominated fall into the Memoir category.

In fact, one magazine stated that “ours is the era of Everybody’s Autobiography”. Many independently published authors write memoirs. These authors feel that they have something to share with others from their own life experiences. Additionally, writing a memoir often helps authors gain a new perspective on their life, while writing about difficult times can provide healing for life’s pain.

BookNet Canada, a non-profit organization that develops technology, standards, and education to serve the Canadian book industry recently released four “Dive Deep” studies. Each of these studies looks at the demographics for book buyers of different genres. So far, the four studies…

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The Importance of the Book Pre-Order to Authors

A Writer's Path

by John Briggs

Does it really matter if you order a book online before its official release date? Before its “book birthday” as they say in publishing? Well, maybe not to the reader, who’s happy to get the book they want to read when they want to read it, but pre-orders can make a huge difference to a book’s success.

How does a pre-order change the odds compared to a regular order?

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#MarketingMonday w/@PamPerry: Publicity and Publishing Today – The Battle Between Old School Versus New School #bookpromo #ammarketing

Motown Writers Network . . . Michigan Literary Network

820d9-pamperry-731603Those Golden Days of Publishing are Gone!

In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author.

Or at the very least, the author’s book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game – and the system was working – until about 2005.

Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the “game changer” and the traditional book publishing and promotion process have become ineffective.

Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled…

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It’s Never Too Late

Marketing Christian Books

Last week, I presented a six-hour training session on “You Can Indie Publish and Market Your Book” at the Colorado Christian Writers Conference (I will be presenting it again at the Greater Philadelphia Christian Writers Conference this summer). One of the keynote speakers at the conference was Louise Looney.

I had the opportunity to meet and get to know this lovely lady. Louise embodies the statement “It’s never too late.”

You see, Louise began writing at age 79. In the past six years, she has written three books. Not only has she penned three books, she has independently published her Christian books through Createspace.

Louise sells most of her books through her speaking engagements. However, she wanted to expand her audience and her reach. Her goal is to reach nonChristians with her message to draw them to Christ. To attain this goal, this octogenarian began a YouTube channel. Now, she…

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