The Importance of Finding Your Niche

Marketing Christian Books

I recently spoke with a new Member of Christian Small Publishers Association (CSPA) who has produced a book on forgiveness. We were speaking of the importance of knowing who the target audience is for his book.

This gentleman told me that all Christians were his audience. After all, every Christian needs to forgive since it is commanded in the Bible.

I wholeheartedly agree. Every Christian does need to forgive. However, not every Christian currently needs information or help with forgiveness and some are not yet ready to entertain the idea of forgiving. Additionally, this author’s voice will not resonate with everyone.

As more and more books are published, competition escalates. For example, doing a search of “forgiveness” in books on Amazon reveals 31,399 results. That is a lot of books on forgiveness that Christians have to choose from.

How does this author compete with 31,399 other titles on forgiveness? He…

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