In my previous post I talked about virtual co-op and how most online bookstores sell their prime real estate to the highest bidder (i.e., large publishing houses). The exception is Amazon, whose co-op is mostly based on merit. In other words, Amazon gives away most of its prime spots to those books best suited to a particular reader’s tastes. Now the question is: how can a book show Amazon that it’s the best choice to recommend? That’s what we’ll be looking at in this final post on genre categories.
The 4 Big Mistakes
Many authors—and even publishing houses—don’t understand Amazon’s genre categories. This naïveté is extremely detrimental for sales because Amazon uses genre categories to fill its Best Sellers lists. In short, if you don’t understand how to categorize your book, you’re almost guaranteed lackluster sales.
In this post I’ll again be drawing from David Gaughran’s book Let’s Get Visible: How to Get Noticed and Sell More Books.
Mistake #1: Your Categories Are Too Broad
For each book…
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