A few years back, I was lounging around the pool with some ladies from my neighborhood. One of the ladies suggested that we all go to Rita’s. I knew Rita’s was a new establishment about two miles down the street because I had seen the sign. However, I had not paid much attention to it, so I did not know what Ritas’ sold. Upon inquiring, the ladies all began to gush about the Italian Ice Rita’s serves, convincing me that I had to give it a try.
I tried Ritas because of the recommendation from these ladies I knew. Word-of-Mouth is ten times more powerful than advertising. Here is why.
1. It is more persuasive.
It boils down to trust. Which do you trust more: an advertisement or someone you know who has tried the product or read the book? You trust your friend, co-worker, or neighbor more. We know…
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