What Should a Book Cover Design Achieve?

Peter Fritze

Blog23 ImageIf you’re self-publishing a book of fiction, you should pay close attention to your cover design. This seems like irrefutable advice, yet many self-pub books have an inferior cover. So why is cover design so important?

I had a good chat with my cover designer, Emma Dolan, about this.

The answer is that good cover design promotes readership and sales of a book. It does so by sending several key messages in the split second a potential reader looks at the cover.

There’s Quality Inside: A compelling cover conveys the message that the entire book is professionally done. This is especially important for a self-published book. Through the cover, a potential reader can be assured that the book’s language and layout are as good as those of traditionally published books.

The Book Offers a Good Story:An interesting cover design suggests that the book’s story is appealing, too. It might even convince a reader to experiment with the…

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