4 Phrases That Sell More Books

readers+writers journal

4 tips for improving book descriptionsStudy Reveals the Elements of Book Descriptions that Sell More Books

Discount eBook newsletter giant Book Bub recently conducted A/B testing for several elements of book descriptions, with the intent of finding out which words sell more books. The testing was conducted by sending two different descriptions of the same book to their newsletter subscribers, and then seeing which description received the most clicks from potential readers. Clicks, in this case, mean interest in a particular book.

The results are revealing – and useful for book descriptions, press releases, blurbs and even book trailers and social media posts about your book. The variables that caused the biggest change in click rates among potential readers who receive the  discounted books newsletter are highlighted below.

Book Description Factors That Matter

quotation marks1. Blurbs Should Quote People, not Publications. Those short quotes on the front of your book (“The Best Beach Read of 2015!”) should be from a…

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  1. I just discovered your blog and hope to learn as much as I can from you. Thanks for visiting mine and for commenting, as your knowledge is helpful. 🙂

    1. Thank you. That’s funny because I was thinking the same thing about yours. Even though I’m a self-publishing proponent, I endeavor to learn as much as possible from the traditional publishing model. I enjoyed reading your blog as well as the comments. Looking forward to reading more.

  2. Thanks for always sharing helpful information. Much appreciated. Thanks for following my blog

    1. My pleasure on both accounts!

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