What to Avoid in Your Cover Copy

This is a great post on what to avoid (and what to focus on) when writing your book blurb for the back of your book.

Lewis Editorial

illustration-of-books-pvBy Cecilia Lewis

One of the most important promotional elements of any book is the cover copy. Cover copy is designed to entice a reader to pick up the book, and great cover copy is often a crucial factor in achieving sales. But great copy can be very difficult to write—it’s hard to entice a reader in only a few short paragraphs. Unfortunately, I see a lot of self-published books with copy that isn’t intriguing enough to convince a reader to buy the book. After thinking about the way I write cover copy myself and the issues I’ve seen in self-published copy I’ve edited, I’ve noticed some common problems. Here are a few pitfalls to avoid when writing your cover copy:

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2 Comments

  1. Excellent articles. Thank you for posting😊

    1. Thank you! I love sharing articles about memoir and writing.

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