This is a great post on what to avoid (and what to focus on) when writing your book blurb for the back of your book.
One of the most important promotional elements of any book is the cover copy. Cover copy is designed to entice a reader to pick up the book, and great cover copy is often a crucial factor in achieving sales. But great copy can be very difficult to write—it’s hard to entice a reader in only a few short paragraphs. Unfortunately, I see a lot of self-published books with copy that isn’t intriguing enough to convince a reader to buy the book. After thinking about the way I write cover copy myself and the issues I’ve seen in self-published copy I’ve edited, I’ve noticed some common problems. Here are a few pitfalls to avoid when writing your cover copy:
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