Social Media: It’s About Engagement

Lauren Simonis

When I first got my Twitter account, I used it to follow other accounts. I hadn’t planned on tweeting much myself – I just felt obligated to be part of Twittersphere being a journalism major. But as I figured out more what I wanted to do professionally, and how to be that person on Twitter, I wanted to find a following. I wanted people to engage with me. That’s the tricky thing about social media, at least, that’s what I think is the tricky part.

I’ve realized through the years that I have been on Twitter and other social media, that if you want engagement, you also need to engage with others. I can’t just be the account that posts things and expect others to interact with me if I am not interacting with others.

So it has become a goal of mine to not only try to post regularly…

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