In all my research about how to market your books, the consensus I keep finding is that the real foundation for an effective strategy comes down to two things: your next book and your mailing list.
This makes sense. Each book boosts all the rest, and there’s no point in finding ways to drive traffic if there’s no high-quality catalog of books for people to find. And for all the social media and book promotions and algorithm hacking, I can’t imagine a more stable and consistent way to make sales than to have a list of people who like what you do and have asked you to contact them directly when you have new work available. So while I’m constantly experimenting and researching to find and harness good ways to get the word out, my fundamental strategy rests on writing more books and maintaining a strong mailing list.
Except I don’t have a mailing list…
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