Marketing a self-published book

John Daffurn

So the book is written, formatted and the POD distibutors are lined up. But will it sell.

The answer I am told or indeed shouted at by a myriad of bloggers is that it will not…at least not without some marketing noise. As a boring ex-accountant marketing and self-publicising is not in my DNA. In fact I have until now eschewed social media as well. A few months ago I didn’t go near Facebook, Twitter or Google + …I preferred the privacy!


Then I had a book to publicise and no knowledge of social media which apparently is a must so I asked Nicky at Nicky Stephen Marketing to give me some advice and set up my social media platform. So here I am. As I move inexorably towards publication date one hopes that the LIKES and the HITS will increase.

What else is possible.

Reviews. These are necessary as quotes from reviews will help in…

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