Should I Change the Name of my Book?

James Derry

rose_name_62540860One of the major caveats that critics level against self-publishing is that without the weight of a big publisher behind you, your book is likely to get lost among the hundreds of other indie ebooks that come out each week. Now, I agree that getting noticed in the clutter is a major concern, but the advocates of traditional publishing seem to be stuck on this old-school idea that Amazon is a gigantic warehouse storing billions of books—or the online equivalent of a hoarder’s bonus room. There’s a better way for authors to view Amazon. Not as a warehouse—or even as a bookstore—but as a search engine. Think about how a consumer shops on Amazon, versus browsing at a Barnes & Noble outlet. What’s the first thing a consumer does when she goes to Amazon.com? She clicks on that search bar and starts typing.

There’s plenty of great articles that discuss…

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