Self-publishing is a huge undertaking. Understanding how book sales platforms work is critical, and because Amazon sells more books than any other platform, understanding how Amazon works is critical. Here are five things every author needs to know about the company.
1. Free does not count the same as a sale. When you give your book away for free on Amazon, the algorithms count it differently than an actual sale. This means your book will need many more free downloads to rise in the rankings and most of Amazon’s lists.
2. If you have set up your book on any platform other than Amazon’s, you will not be able to directly control the price of the book. You set the retail price only. Amazon decides when to discount it and how much of a discount to offer.
3. After a sale or giveaway that includes many distributors, track your book’s…
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