Marketing the Wrong Element of Your Book

chrismcmullen

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The big challenge of book marketing is finding what works for you.

It’s often not just what you do, but how you do it.

The difference between a successful or unsuccessful marketing technique may lie in something incredibly simple.

Like which element of your book you mention.

You do mention your book in all your marketing.

Online, at the very least, you show the title of your book or a picture of the cover.

In person, you also mention the title of your book.

Online, you include a link to your product page.

In person, you pass out a business card—or even better, a bookmark.

But the title of the book may not be enough to really show potential readers if your book really is a good fit for them.

And a lengthy description is too much to give in passing.

What you need is very brief…

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